Events
Past Event
WED@NICO SEMINAR: Guy Aridor, Kellogg School of Management "The Value of Belief Data in Online Recommendation Systems"
Northwestern Institute on Complex Systems (NICO)
12:00 PM
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Lower Level, Chambers Hall
Details
Speaker:
Guy Aridor, Assistant Professor of Marketing, Kellogg School of Management, Northwestern University
Title:
The Value of Belief Data in Online Recommendation Systems
Abstract:
Designing algorithmic recommendation systems on online platforms is simultaneously a data collection and an algorithmic problem, though most work has focused on the algorithmic aspects. In this talk, I’ll describe several recent papers that show the value of collecting data not just on consumption behavior, but also on pre-consumption attitudes — what consumers think about items they have not consumed. I’ll discuss how an economic model of user consumption choices in environments that incorporates these attitudes can rationalize empirical consumption patterns on a movie recommendation platform, MovieLens. We then test the assumptions of and the hypotheses generated by this model in a field experiment on MovieLens that collects such belief data in order to decompose the mechanisms that drive the effectiveness of recommendations. Finally, I’ll discuss a practical procedure and a resulting open-source dataset collected via this procedure that we implement on the MovieLens platform that allows for the collection of such data at scale that can enable the incorporation of such data into the design of recommendation systems.
Speaker Bio:
Guy Aridor is an Assistant Professor of Marketing at Northwestern Kellogg School of Management and a research affiliate at CESifo. His research employs tools from economics and quantitative marketing to investigate policy and antitrust issues in the digital economy, as well as the effects of new technologies on consumer behavior. He has a particular interest in consumer privacy, recommendation systems, and social media platforms. He holds a PhD in economics from Columbia University and a BA in pure/applied mathematics, computer science, and economics from Boston University.
Location:
In person: Chambers Hall, 600 Foster Street, Lower Level
Remote option: https://northwestern.zoom.us/j/99906995637
Passcode: NICO24
About the Speaker Series:
Wednesdays@NICO is a vibrant weekly seminar series focusing broadly on the topics of complex systems, data science and network science. It brings together attendees ranging from graduate students to senior faculty who span all of the schools across Northwestern, from applied math to sociology to biology and every discipline in-between. Please visit: https://bit.ly/WedatNICO for information on future speakers.
Time
Wednesday, November 13, 2024 at 12:00 PM - 1:00 PM
Location
Lower Level, Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)
WED@NICO SEMINAR: Hamsa Bastani, University of Pennsylvania "Challenges in Achieving Human-AI Collaboration"
Northwestern Institute on Complex Systems (NICO)
12:00 PM
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Lower Level, Chambers Hall
Details
Speaker:
Hamsa Bastani, Associate Professor of Operations, Information, and Decisions, and Statistics and Data Science, Wharton School, University of Pennsylvania
Title:
Designing Human-AI Collaboration to Build Human Expertise
Abstract:
Effective human-AI collaboration not only requires human expertise, but also produces it: how we interact with AI today shapes our capabilities tomorrow. This talk draws on three large-scale field studies to examine how AI can improve immediate performance while supporting long-term skill development.
First, in an experiment with nearly 1,000 high school students in Turkey, we find that unfettered GPT-4 access improves assisted performance but harms short-term learning in mathematics. Second, a 12-week study with chess academies shows that self-regulated AI use (where students can request additional help at any time) substantially reduces learning gains relative to system-regulated assistance. Our analysis suggests that harm is concentrated within students’ “zones of proximal development,” where assistance displaces productive struggle; most requests occur outside this zone, with no evidence of harm. This suggests that targeting assistance to situations where it does not displace productive struggle can preserve AI’s performance benefits while protecting learning. Finally, generative AI is both the poison and the cure: the conversational data generated through human-AI interactions offer a window into users’ knowledge states and problem-solving processes, which contains rich information for targeting assistance. In collaboration with the Taipei City Government’s Department of Education, we use student-chatbot interactions and reinforcement learning to personalize the sequence of practice problems across ten high schools, significantly improving learning over a five-month Python certification course.
Taken together, these studies suggest that AI can be designed to preserve and create opportunities for productive struggle, strengthening the human expertise on which effective collaboration depends. Joint work with Osbert Bastani, Angel Chung, Stefanos Poulidis, Alp Sungu, and others.
Speaker Bio:
Hamsa Bastani is an Associate Professor of Operations, Information, and Decisions at the Wharton School, University of Pennsylvania. Her research focuses on developing novel machine learning algorithms for social impact, including in healthcare and education. She has worked with national governments to deploy algorithms at the country scale for targeted border COVID-19 screening and essential medicine access, and co-led one of the first large field studies of generative AI tutors in high schools. Her research has been published in leading outlets including Nature, Management Science, Operations Research, and PNAS, and has garnered numerous recognitions, including the Wagner Prize for Excellence in Operations Research, the INFORMS Pierskalla Award for best healthcare paper, and the George Nicholson Prize.
Location:
In person: Chambers Hall, 600 Foster Street, Lower Level
Remote option: https://northwestern.zoom.us/j/91360427929
About the Speaker Series:
Wednesdays@NICO is a vibrant weekly seminar series focusing broadly on the topics of complex systems, networks, and artificial intelligence. It brings together attendees ranging from graduate students to senior faculty who span all of the schools across Northwestern, from applied math to sociology to biology and every discipline in-between. Please visit: https://bit.ly/WedatNICO for information on future speakers.
Time
Wednesday, November 4, 2026 at 12:00 PM - 1:00 PM
Location
Lower Level, Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)
WED@NICO SEMINAR: Mayank Agrawal, Proof of Human "The Invisible Turing Test for the Internet"
Northwestern Institute on Complex Systems (NICO)
12:00 PM
//
Lower Level, Chambers Hall
Details
Speaker:
Mayank Agrawal, Co-founder and CEO, Proof of Human
Title:
Proof of Human: the Invisible Turing Test for the Internet
Abstract:
This presentation introduces the Process Turing Test, a new framework for distinguishing humans from AI that goes beyond linguistic output to analyze behavioral dynamics. As LLMs routinely pass text-based Turing Tests, we need methods that probe the underlying architecture of intelligence through perception, control, and decision-making patterns. Using process tracing data from canonical cognitive tasks, we demonstrate how behavioral embeddings capture computational signatures unique to human cognition. This provides robust proof-of-personhood that resists adversarial attacks while revealing fundamental principles about how humans and machines process information differently.
Speaker Bio:
Mayank Agrawal is the co-founder and CEO of Proof of Human, a research and deployment company building the proof-of-human layer in digital identity. The company develops high-impact research and translates that work into systems for bot detection, fraud prevention, and continuous authentication. Mayank’s work focuses on new approaches to distinguishing humans from AI through behavioral and cognitive signals. He earned his PhD in Psychology and Neuroscience from Princeton University, where he studied computational models of human decision-making with Jonathan Cohen, Tom Griffiths, and Nathaniel Daw. His research spans cognitive science, machine learning, and artificial intelligence, with work published in Science, PNAS, and Psychological Review. He previously studied Computer Science and Philosophy at Swarthmore College.
Location:
In person: Chambers Hall, 600 Foster Street, Lower Level
Remote option: https://northwestern.zoom.us/j/96392420891
About the Speaker Series:
Wednesdays@NICO is a vibrant weekly seminar series focusing broadly on the topics of complex systems, networks, and artificial intelligence. It brings together attendees ranging from graduate students to senior faculty who span all of the schools across Northwestern, from applied math to sociology to biology and every discipline in-between. Please visit: https://bit.ly/WedatNICO for information on future speakers.
Time
Wednesday, November 11, 2026 at 12:00 PM - 1:00 PM
Location
Lower Level, Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)