Events
Past Event
WED@NICO SEMINAR: Guy Aridor, Kellogg School of Management "The Value of Belief Data in Online Recommendation Systems"
Northwestern Institute on Complex Systems (NICO)
12:00 PM
//
Lower Level, Chambers Hall
Details
Speaker:
Guy Aridor, Assistant Professor of Marketing, Kellogg School of Management, Northwestern University
Title:
The Value of Belief Data in Online Recommendation Systems
Abstract:
Designing algorithmic recommendation systems on online platforms is simultaneously a data collection and an algorithmic problem, though most work has focused on the algorithmic aspects. In this talk, I’ll describe several recent papers that show the value of collecting data not just on consumption behavior, but also on pre-consumption attitudes — what consumers think about items they have not consumed. I’ll discuss how an economic model of user consumption choices in environments that incorporates these attitudes can rationalize empirical consumption patterns on a movie recommendation platform, MovieLens. We then test the assumptions of and the hypotheses generated by this model in a field experiment on MovieLens that collects such belief data in order to decompose the mechanisms that drive the effectiveness of recommendations. Finally, I’ll discuss a practical procedure and a resulting open-source dataset collected via this procedure that we implement on the MovieLens platform that allows for the collection of such data at scale that can enable the incorporation of such data into the design of recommendation systems.
Speaker Bio:
Guy Aridor is an Assistant Professor of Marketing at Northwestern Kellogg School of Management and a research affiliate at CESifo. His research employs tools from economics and quantitative marketing to investigate policy and antitrust issues in the digital economy, as well as the effects of new technologies on consumer behavior. He has a particular interest in consumer privacy, recommendation systems, and social media platforms. He holds a PhD in economics from Columbia University and a BA in pure/applied mathematics, computer science, and economics from Boston University.
Location:
In person: Chambers Hall, 600 Foster Street, Lower Level
Remote option: https://northwestern.zoom.us/j/99906995637
Passcode: NICO24
About the Speaker Series:
Wednesdays@NICO is a vibrant weekly seminar series focusing broadly on the topics of complex systems, data science and network science. It brings together attendees ranging from graduate students to senior faculty who span all of the schools across Northwestern, from applied math to sociology to biology and every discipline in-between. Please visit: https://bit.ly/WedatNICO for information on future speakers.
Time
Wednesday, November 13, 2024 at 12:00 PM - 1:00 PM
Location
Lower Level, Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)
WED@NICO SEMINAR: Blaise Aguera y Arcas, Google "Symbiogenesis, Computational Parallelism, and Complexity in Evolution"
Northwestern Institute on Complex Systems (NICO)
12:00 PM
//
Lower Level, Chambers Hall
Details
Speaker:
Blaise Agüera y Arcas, VP/Fellow, CTO of Technology & Society, Google
Title:
Symbiogenesis, Computational Parallelism, and Complexity in Evolution
Abstract:
Symbiogenesis-- the fusion of formerly independent self-replicating entities into a larger self-replicating entity-- is proposed as the driving force behind evolution's "arrow of time" toward ever-increasing complexity. We'll explore an Artificial Life system as a minimal motivating example, then discuss the implications for biological evolution beyond the "standard" accounts of Major Evolutionary Transitions and "intelligence explosions" in brainy species. Energetic and computational implications will also be addressed.
Speaker Bio:
Blaise Agüera y Arcas is a VP and Fellow at Google, where he is the CTO of Technology & Society and founder of Paradigms of Intelligence (Pi). Pi is an organization working on fundamental research in AI and related fields, especially the foundations of neural computing, active inference, sociality, evolution, and Artificial Life.
In 2008, Blaise was awarded MIT’s TR35 prize. During his tenure at Google, Blaise has innovated on-device machine learning for Android and Pixel; invented Federated Learning, an approach to decentralized model training that avoids sharing private data; and founded the Artists + Machine Intelligence program.
An External Professor at Santa Fe Institute and a frequent public speaker, Blaise has given multiple TED talks and keynoted NeurIPS. He has also authored numerous papers, essays, op-eds, and chapters, as well as two previous books, Who Are We Now? and Ubi Sunt. His most recent book, What Is Life?, is part 1 of the larger book What Is Intelligence?, forthcoming from Antikythera and MIT Press in September 2025.
Location:
In person: Chambers Hall, 600 Foster Street, Lower Level
Remote option: https://northwestern.zoom.us/j/98741396308
Passcode: NICO25
About the Speaker Series:
Wednesdays@NICO is a vibrant weekly seminar series focusing broadly on the topics of complex systems, data science and network science. It brings together attendees ranging from graduate students to senior faculty who span all of the schools across Northwestern, from applied math to sociology to biology and every discipline in-between. Please visit: https://bit.ly/WedatNICO for information on future speakers.
Time
Wednesday, November 12, 2025 at 12:00 PM - 1:00 PM
Location
Lower Level, Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)
Data Science Nights - November 2025 - Speaker: Feihong Xu, ESAM
Northwestern Institute on Complex Systems (NICO)
5:30 PM
//
Lower Level, Chambers Hall
Details
NOVEMBER MEETING: Thursday, November 20, 2025 at 5:30pm (US Central)
LOCATION:
In person: Chambers Hall, Lower Level
600 Foster Steet, Evanston Campus
AGENDA:
5:30pm - Meet and greet with refreshments
6:00pm - Talk with Feihong Xu, Amaral Lab, ESAM
Talk title and abstract TBA.
DATA SCIENCE NIGHTS are monthly meetings featuring presentations and discussions about data-driven science and complex systems, organized by Northwestern University graduate students and scholars. Students and researchers of all levels are welcome! For more information: http://bit.ly/nico-dsn
Time
Thursday, November 20, 2025 at 5:30 PM - 7:30 PM
Location
Lower Level, Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)
Data Science Nights - December 2025 - Speaker: Yash Chainani, Chemical Engineering
Northwestern Institute on Complex Systems (NICO)
5:30 PM
//
Lower Level, Chambers Hall
Details
DECEMBER MEETING: Thursday, December 18, 2025 at 5:30pm (US Central)
LOCATION:
In person: Chambers Hall, Lower Level
600 Foster Steet, Evanston Campus
AGENDA:
5:30pm - Meet and greet with refreshments
6:00pm - Talk with Yash Chainani, Broadbelt & Tyo Labs, Chemical Engineering
Talk title and abstract TBA.
DATA SCIENCE NIGHTS are monthly meetings featuring presentations and discussions about data-driven science and complex systems, organized by Northwestern University graduate students and scholars. Students and researchers of all levels are welcome! For more information: http://bit.ly/nico-dsn
Time
Thursday, December 18, 2025 at 5:30 PM - 7:30 PM
Location
Lower Level, Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)