Events
Past Event
WED@NICO WEBINAR: David Ferrucci, Elemental Cognition "Machine Understanding in Context"
Northwestern Institute on Complex Systems (NICO)
12:00 PM
Details
Speaker:
David Ferrucci, Founder, CEO, and Chief Scientist, Elemental Cognition. Adjunct Professor of Management and Organizations, Kellogg School of Management, Northwestern University
Title:
Machine Understanding in Context
Abstract:
The ability for machines to read, understand and reason about natural language would dramatically transform the knowledge economy across all industries. Watson was a landmark in Artificial Intelligence – the first powerful machine learning language system that could find precise answers to uniquely worded questions. While Watson outperformed the best, it did not understand what it read. Even today’s latest Deep Learning marvel, Open-AI’s GPT3, does not understand what it reads. These machines are more like super parrots than intelligent experts. Designed to find and mimic word patterns, they lack any rational explanation for why or what it all means. These approaches, while powerful, are alone not fit for rational problem solving and transparent decision making. And yet we need machines to engage with us at a rational level for us to take responsibility for their predictions.
While no one has a general Artificial Intelligence capable of reading and synthesizing all human knowledge quite yet, Elemental Cognition has created an AI/NLU platform that can deliver real differentiated value in Collaborative and Conversational AI and Knowledge Management by combing Deep Learning, NLP, Automated Reasoning and multiple modes of learning.
In this talk, I will describe the challenges with pure Machine Learning approaches, raise the bar for machine understanding and demonstrate how advances in NLU and a hybrid AI architecture can transform how humans and machines can collaborate to solve problems and transform our knowledge economy.
Speaker Bio:
David Ferrucci is the CEO, Founder and Chief Scientist of Elemental Cognition. Established in 2015, Elemental Cognition is an AI company focused on deep natural language understanding and explores methods of learning that result in explicable models of intelligence. Elemental Cognition’s mission is to change how machines learn, understand, and interact with humans. Elemental Cognition envisions a world where AI technology can serve as thought partners through building a shared understanding and is capable of revealing the ‘why’ behind it’s answer.
Dr. Ferrucci is the award-winning Artificial Intelligence Researcher who built and led the IBM Watson team from its inception through its landmark Jeopardy success in 2011. Dr. Ferrucci was awarded the title of IBM Fellow in 2011 and his work in AI earned numerous awards including the CME Innovation award and the AAAI Feigenbaum Prize. From 2011 through 2012, Dr. Ferrucci pioneered Watson's applications which helped lay the technical foundation for the IBM Watson Division. After nearly 20 years at IBM research, Dr. Ferrucci joined Bridgewater Associates in 2013 to explore applications of AI in markets and management based on a synergy with Bridgewater’s deep commitment to explicable machine intelligence.
Dr. Ferrucci graduated from Rensselaer Polytechnic Institute with a Ph.D. in Computer Science. He has 50+ patents and published papers in the areas of AI, Automated Reasoning, NLP, Intelligent Systems Architectures, Automatic Text Generation, and Automatic Question-Answering. He led numerous projects prior to Watson including AI systems for manufacturing, configuration, document generation, and standards for large-scale text and multi-modal analytics. Dr. Ferrucci has keynoted in highly distinguished venues around the world including many of the top computing conferences. He has been interviewed by many media outlets on AI including: The New York Times, PBS, Financial Times, Bloomberg and the BBC. Dr. Ferrucci serves as an Adjunct Professor of Entrepreneurship and Innovation at Kellogg School of Management at Northwestern University.
Webinar:
Zoom link: https://northwestern.zoom.us/j/97818922688
Passcode: nico
About the Speaker Series:
Wednesdays@NICO is a vibrant weekly seminar series focusing broadly on the topics of complex systems and data science. It brings together attendees ranging from graduate students to senior faculty who span all of the schools across Northwestern, from applied math to sociology to biology and every discipline in-between. Please visit: https://bit.ly/WedatNICO for information on future speakers.
Time
Wednesday, May 5, 2021 at 12:00 PM - 1:00 PM
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)
WED@NICO SEMINAR: Lightning Talks with NU Scholars!
Northwestern Institute on Complex Systems (NICO)
12:00 PM
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Lower Level, Chambers Hall
Details
May 20th Speakers:
Yulin Yu, Postdoctoral Fellow, Kellogg School of Management
Feihong Xu, PhD Candidate, McCormick School of Engineering
Maalvika Bhat, PhD Student, School of Communication
Rochana Chaturvedi, Postdoctoral Fellow, Kellogg School of Management
NICO Lightning talks are open to Northwestern graduate students, postdoctoral fellows, and visiting scholars! If you are interested in signing up for a future session, please fill out this short survey.
Talk Titles and Abstracts:
Yulin Yu
Postdoctoral Fellow
Kellogg School of Management &
Northwestern Institute on Complex Systems
Human–AI Creative Pathways: How People and Machines Differ in Creative Strategy
Generative AI offers the promise of amplifying creativity by recombining knowledge at a scale far beyond human capacity, yet humans still hold key advantages in flexibility and contextual reasoning. To understand how each achieves novelty, we analyzed more than 5,000 responses to the Divergent Association Task from both humans and AI systems using network-based methods. We find that while individual humans use fewer and simpler conceptual categories than machines, the collective diversity of human ideas is substantially higher. Human creative pathways tend to follow a one-directional but highly unpredictable trajectory, whereas AI systems rely on repetitive, back-and-forth exploration patterns. Finally, both humans and machines show anchoring effects—early ideas shape later responses—but in opposite ways: humans anchor low, while machines anchor high.
Feihong Xu
PhD Candidate
Engineering Sciences & Applied Mathematics
McCormick School of Engineering
A Well-Calibrated Model Similarity Measure for Arbitrary Neural Networks
Deep learning approaches have transformed biological and biomedical image analysis, but model opacity and fragility remain major obstacles to trustworthy use. One barrier is the lack of a well-calibrated measure of similarity across arbitrary neural networks trained with different architectures, checkpoints, random initializations, and training strategies. Existing notions of model similarity span functional and representational domains, often rely on heuristic assumptions, and are susceptible to spurious signals introduced by probing samples, making principled cross-model meta-analysis difficult. Here, we clarify prevailing notions of deep neural network similarity and benchmark their robustness under extensive out-of-distribution perturbations. We then introduce the Ahmad RV coefficient on chain weight matrices (wARV), a theoretically grounded weight-space similarity measure that combines chain-normalized weights with the RV coefficient. wARV is sample-agnostic, symmetric, computationally efficient, and better calibrated than current measures. Across benchmarks varying random initialization, training checkpoint, architecture, and training strategy, wARV more faithfully tracks functional similarity while avoiding confounding effects from probing data. Applying wARV to deep neural network models on both generic and medical image classification tasks, we uncover substantial learning heterogeneity and instability even among models with similar predictive performance.
Maalvika Bhat
PhD Student
Technology and Social Behavior
School of Communication &
McCormick School of Engineering
Scholars See Clickbait as a Greater Threat to Science Than to Their Own Work
As scientific research competes for attention in a media landscape driven by sensationalism, the risks of misrepresentation grow. This study examines whether academics, while widely recognizing clickbait as a threat to science broadly, tend to downplay its relevance to their own work. Surveying 5,603 U.S.-based researchers, we find a consistent perception gap between systemic and personal risk, one that varies by career stage and disciplinary context. Early-career scholars show a pronounced version of this asymmetry: they express heightened concern about clickbait’s harms to science while rating its relevance to their own work as comparatively lower, a pattern that leaves them most exposed at a stage when reputational stakes are highest.
Rochana Chaturvedi
Postdoctoral Fellow
Kellogg School of Management &
Northwestern Institute on Complex Systems
Who Gets the Callback? Generative Artificial Intelligence and Gender Bias
Large language models are increasingly embedded in hiring workflows, raising concerns about their potential to amplify societal biases — yet how these biases manifest within and across occupations, and the role of model 'personality' in shaping these biases, remains unexplored. We introduce a three-part attribution framework applied to 332,044 real-world job ads, measuring gender-based callback bias, associations of skills and traits with gendered stereotypes in LLMs, and the effect of simulated recruiter personas. We find that LLMs systematically favor men, especially in higher-wage roles, with their decisions tracking traditional gendered language cues in job postings. Notably, assigning a low-agreeableness persona reduces model bias, implicating sycophancy as a mechanism reinforcing societal stereotypes; at the same time, controversial personas trigger internal guardrails leading to more cautious and less-biased outputs. These findings highlight how alignment choices in AI-driven hiring systems shape bias, with important implications for fairness and diversity.
Location:
In person: Chambers Hall, 600 Foster Street, Lower Level
Remote option: https://northwestern.zoom.us/j/98031689779
About the Speaker Series:
Wednesdays@NICO is a vibrant weekly seminar series focusing broadly on the topics of complex systems, networks, and artificial intelligence. It brings together attendees ranging from graduate students to senior faculty who span all of the schools across Northwestern, from applied math to sociology to biology and every discipline in-between. Please visit: https://bit.ly/WedatNICO for information on future speakers.
Time
Wednesday, May 20, 2026 at 12:00 PM - 1:00 PM
Location
Lower Level, Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)