Events
Past Event
WED@NICO SEMINAR: Shawndra Hill, Microsoft Research NYC "Television and Digital Advertising: Second Screen Response and Coordination with Sponsored Search"
Northwestern Institute on Complex Systems (NICO)
12:00 PM
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Lower Level Chambers Hall
Details
Television and Digital Advertising: Second Screen Response and Coordination with Sponsored Search
Speaker:
Shawndra Hill - Senior Researcher, Microsoft Research NYC
Talk Abstract:
We consider the potential to improve the eciency and ecacy of broader advertising eorts through cross-channel coordination. Past work has demonstrated a positive relationship between television advertising and online search activity. Here, we consider the types of devices on which search response predominantly manifests following TV advertisements, and the degree to which shifts in search activity can be used to evaluate the success of TV advertisers' targeting eorts.We leverage data on TV advertising around Microsoft Windows 10 and an Xbox app (NFL Game Day Evolution), in combination with large-scale proprietary search data from Microsoft Bing. Our ident cation strategies hinge on a combination of geographic heterogeneity in TV advertising exposure and continuous variation in the cost of TV advertisements (a proxy for TV audience size). Werst demonstrate that search response peaks within three minutes of the airing of a TV advertisement, and that this manifests primarily via second-screen mobile devices. Our estimated elasticities indicate that a 20% increase in advertising spend equates to an approximate 2.5% (3.4%) increase in search volumes for Windows 10 (the Xbox app). Second, we show that, indeed, the demographic groups targeted by TV advertisements are those most likely to respond, and we thereby demonstrate that TV ad eectiveness can be usefully measured via online search data. Third, examining sponsored search clicks in our query-level data, for queries involving brand-related keywords, we demonstrate a sign cant increase in rank-ordering effects in searches that take place in the minutes immediately following a TV advertisement, which implies a complementarity between TV and sponsored search advertisements.
Live Stream:
To join the Meeting: bluejeans.com/8474912527
To join via Browser: bluejeans.com/8474912527/browser
Time
Wednesday, November 30, 2016 at 12:00 PM - 1:00 PM
Location
Lower Level Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)
WED@NICO SEMINAR: Blaise Aguera y Arcas, Google "Symbiogenesis, Computational Parallelism, and Complexity in Evolution"
Northwestern Institute on Complex Systems (NICO)
12:00 PM
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Lower Level, Chambers Hall
Details
Speaker:
Blaise Agüera y Arcas, VP/Fellow, CTO of Technology & Society, Google
Title:
Symbiogenesis, Computational Parallelism, and Complexity in Evolution
Abstract:
Symbiogenesis-- the fusion of formerly independent self-replicating entities into a larger self-replicating entity-- is proposed as the driving force behind evolution's "arrow of time" toward ever-increasing complexity. We'll explore an Artificial Life system as a minimal motivating example, then discuss the implications for biological evolution beyond the "standard" accounts of Major Evolutionary Transitions and "intelligence explosions" in brainy species. Energetic and computational implications will also be addressed.
Speaker Bio:
Blaise Agüera y Arcas is a VP and Fellow at Google, where he is the CTO of Technology & Society and founder of Paradigms of Intelligence (Pi). Pi is an organization working on fundamental research in AI and related fields, especially the foundations of neural computing, active inference, sociality, evolution, and Artificial Life.
In 2008, Blaise was awarded MIT’s TR35 prize. During his tenure at Google, Blaise has innovated on-device machine learning for Android and Pixel; invented Federated Learning, an approach to decentralized model training that avoids sharing private data; and founded the Artists + Machine Intelligence program.
An External Professor at Santa Fe Institute and a frequent public speaker, Blaise has given multiple TED talks and keynoted NeurIPS. He has also authored numerous papers, essays, op-eds, and chapters, as well as two previous books, Who Are We Now? and Ubi Sunt. His most recent book, What Is Life?, is part 1 of the larger book What Is Intelligence?, forthcoming from Antikythera and MIT Press in September 2025.
Location:
In person: Chambers Hall, 600 Foster Street, Lower Level
Remote option: https://northwestern.zoom.us/j/98741396308
Passcode: NICO25
About the Speaker Series:
Wednesdays@NICO is a vibrant weekly seminar series focusing broadly on the topics of complex systems, data science and network science. It brings together attendees ranging from graduate students to senior faculty who span all of the schools across Northwestern, from applied math to sociology to biology and every discipline in-between. Please visit: https://bit.ly/WedatNICO for information on future speakers.
Time
Wednesday, November 12, 2025 at 12:00 PM - 1:00 PM
Location
Lower Level, Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)
Data Science Nights - November 2025 - Speaker: Feihong Xu, ESAM
Northwestern Institute on Complex Systems (NICO)
5:30 PM
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Lower Level, Chambers Hall
Details
NOVEMBER MEETING: Thursday, November 20, 2025 at 5:30pm (US Central)
LOCATION:
In person: Chambers Hall, Lower Level
600 Foster Steet, Evanston Campus
AGENDA:
5:30pm - Meet and greet with refreshments
6:00pm - Talk with Feihong Xu, Amaral Lab, ESAM
Talk title and abstract TBA.
DATA SCIENCE NIGHTS are monthly meetings featuring presentations and discussions about data-driven science and complex systems, organized by Northwestern University graduate students and scholars. Students and researchers of all levels are welcome! For more information: http://bit.ly/nico-dsn
Time
Thursday, November 20, 2025 at 5:30 PM - 7:30 PM
Location
Lower Level, Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)
Data Science Nights - December 2025 - Speaker: Yash Chainani, Chemical Engineering
Northwestern Institute on Complex Systems (NICO)
5:30 PM
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Lower Level, Chambers Hall
Details
DECEMBER MEETING: Thursday, December 18, 2025 at 5:30pm (US Central)
LOCATION:
In person: Chambers Hall, Lower Level
600 Foster Steet, Evanston Campus
AGENDA:
5:30pm - Meet and greet with refreshments
6:00pm - Talk with Yash Chainani, Broadbelt & Tyo Labs, Chemical Engineering
Talk title and abstract TBA.
DATA SCIENCE NIGHTS are monthly meetings featuring presentations and discussions about data-driven science and complex systems, organized by Northwestern University graduate students and scholars. Students and researchers of all levels are welcome! For more information: http://bit.ly/nico-dsn
Time
Thursday, December 18, 2025 at 5:30 PM - 7:30 PM
Location
Lower Level, Chambers Hall Map
Contact
Calendar
Northwestern Institute on Complex Systems (NICO)